Who ist vita.coop?

Vita.coop is a consumer cooperative and innovative healthcare solutions provider. Vita.coop is owned by its members and therefore it acts only in their best interests.
Vita.coop created its living will app to guide individuals with an easy process through their end-of-life care choices, minimizing the necessity for families to make critical decisions under stress or second guess those decisions for a lifetime.

At vita.coop we understand that end-of-life care can be difficult to consider and talk about. But we also understand how important it is to make these plans in advance.

Team

Dr. Marcos Garcia Pedraza

Execution Lead, Founder

Marcos lives in Switzerland, and is a Swiss-Spanish entrepreneur with over 20 years of experience in building technology-driven companies mainly in healthcare. He was trained in life sciences at the Swiss Federal Institute of Technology (ETH) in Zurich and entrepreneurship at Babson College in Boston, holds a PhD in business economics from the University of St.Gallen, and was honored with several awards, e.g. E&Y Entrepreneur of the Year 2002, SWITCH Innovation Award 2006 and Telefonica VIDA Award 2007. His passions are contemporary art and wild nature.

Paolo Lazzeri

Communication Lead, Founder

tHe always had a passion for innovation and problem solving and has developed solutions to risk assessment and management whilst working as a helicopter pilot in remote camps. He has been flying as a bush pilot throughout the Canadian Arctic supporting mining exploration and in Western Africa as a pilot. A severe chronic illness forced him to change his career and he opted for a more “sedentary” but nevertheless challenging path. Paolo also served as a Board member at Lazzeri Agricola srl. Paolo graduated from the Swiss Federal Institute of Technology (ETH) in Zurich with a MS degree in Biochemistry.

Jan Jambor

IT Operations Lead, Co-Founder

Jan is an it professional and entrepreneur. After having graduated in computer science and business administration Jan worked in several international IT projects before becoming partner in a swiss based IT consulting company. Complex and challenging IT projects as well as sustainable and reliable it operations are his core competencies. Creating a digital cooperative which serves an imminent need for many people is Jans passion. He joined vita.coop/organ.care in 2019.

Raphael Wobmann

Impact Measurement Lead

Raphael’s passion is disruptive innovation in the social fintech sector. He holds degrees from the University of Basel in the field of impact measurement, management and law, communication and conflict analysis. His work focuses on the digitization of social affairs. He is a member of the executive committee of various start-up programs and impact investor. His favorite work is “solve problems”. At vita.coop, he is responsible for the impact measurement.

Vera Grönegress

Design Lead

Vera is a graphic designer. After having graduated in communication design at Braunschweig University of Art, she worked for several agencies in Germany and Switzerland. She has many years of experience in designing websites, books and creating corporate designs and identity concepts for multinational corporations. Vera joined the team of vita.coop from the very beginning.

Advisors

Gabrielle Mazurczak

Advisor

Gabrielle is a lawyer and entrepreneur. After having graduated in law at the university of Zürich she worked at several law firms and in privat banking before founding her own law firm in Zurich. She has over 30 years of experience in mediation, law of succession, and business law. She is chairwoman of the committee on ethical rules at the Zurich Bar Association, and board member of the Friends’ Association of the Fotomuseum Winterthur. Gabrielle is an advisor of vita.coop since 2019.

Dr. Erich Odermatt

Advisor

Erich was trained in microbiology, biochemistry and biophysical chemistry. He has over 30 years of industrial experience in the development of medical devices, production, QA/QC, registration (class I to III), and execution of clinical studies phase I to IV in different countries. Erich is member of different professional committees and boards, and co-author of over 80 patents and 50 publications.

Alfonso Lombao

Advisor

Alfonso has an extensive international experience in the field of insurance services. His expertise lies in several insurance-related fields such as: Primary insurance, life, accident & health insurance, reinsurance, alternative risk transfer, and risk & capital management. He was trained in physics at the Swiss Federal Institute of Technology Zürich (ETH) in Zurich and has an entrepreneurial spirit. Currently he works in Zürich for a multinational life insurer as head of underwriting.

Camille Roseau

Advisor

Camille lives in Zurich and has been working in the media industry since 1999. She worked as a publishing house clerk, a book trade lobbyist and as a wine journalist. For more than ten years she has been marketing the biggest media cooperative in Switzerland, «WOZ Die Wochenzeitung». She holds a MSc in Business Administration, is co-president of the Swiss Publishing Association («Verband Medien mit Zukunft»), where she campaigns for media diversity and a fair digitization of the industry. She is an active member of the Swiss Socialist Party «SP», the labour union «Syndicom» and «Ortoloco», a community supported agricultural cooperative. Her passions are politics and literature.

Dr. Benjamin Ambar

Advisor

Benjamin has considerable experience as an investor and is an accomplished serial entrepreneur. As an early crypto adopter he built up an extensive knowledge about blockchain and token economy.

He holds a Master in Neuroscience from ETH Zurich and a PhD in Biochemistry from University of Zurich.